Eight years ago in August, African pay-TV giant MultiChoice Group launched streaming service Showmax in South Africa. Since then, it has expanded to 44 countries in Sub-Saharan Africa, with a Showmax diaspora service also currently available in more than 30 international markets worldwide.

Showmax has made a name for itself with original content and not only caught the eye of people on the continent, but also those in London, Philadelphia and Hollywood. Earlier this year, MultiChoice and Comcast’s entertainment arm NBCUniversal and its London-based European pay-TV unit Sky struck a partnership that “will bring some of the world’s best content and technology to streaming customers” across sub-Saharan Africa “at a time when Africa is approaching an inflection point in terms of broadband connectivity and affordability.”

The partners’ new Showmax group is 70 percent owned by MultiChoice and 30 percent owned by NBCUniversal. A Showmax relaunch is scheduled to happen before the end of the company’s current fiscal year ending in March 2024. Read More