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Nigeria Television Authority (NTA) to Compete with CNN – See How

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Lai Mohammed , Nigeria’s information Minister has unveiled plans by the Federal Government to borrow a loan of $500 million to enhance Brand and Media structure and broadcasting on Nigeria Television Authority (NTA). The Federal Government is anticipating competition with the likes of Cable News Network (CNN) when this objective receives funding. 

Lai Mohammed revealed there will be great opportunities of development and promotion available for the entertainment industry as well as upcoming entrepreneurs.

Quoting his words to TheGuardian, He Said “If this project is approved, there will be more visibility for our people in the music, fashion and film industries,” he said.“In 2014, we made $23 million from music alone and about $53 million in 2019 and we are looking forward to making $83 million in 2025.“You can imagine the kind of growth we will have if only we digitise all the NTA stations in the country.”The minister also said the creative industry is a major employer of the youth.“Apart from agriculture, which is the largest employer of labour in Nigeria, especially the youths, the next largest employer of labour is the creative industry,” he said.“The International Telecommunication Union (ITU) in 2006 gave June 17, 2015 as deadline for all members of the organisation to migrate from analogue to digital.“Regrettably, we were unable to meet the deadline along-side most countries in sub-Saharan Africa, the deadline was moved to 2017, which was not reliable and today the target is June 17, 2020.

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