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Nigeria earned $35m from hibiscus flower exports last year


Nigeria earned over $35m from the export of hibiscus flower (otherwise known in local parlance as zobo) last year, the Chief Trade Promotion Officer of Nigerian Export Promotion Council, Aminu Lawal Bakin-Kasuwa has said.


He made this disclosure at a public forum organised by the Nigerian German Business Association and the Association of Hibiscus Flower Exporters of Nigeria partnership programme held during the NGBA Monthly Business Forum in Lagos.




According to him, “Nigeria made about $35m from Mexico as about 60 to 70 per cent of our hibiscus went to Mexico last year.”


The NEPC boss, who lamented that the country was yet to achieve its full potential in hibiscus flower export, further noted that there are over 10, 000 hibiscus flower farmers in Jigawa who are battling a lot of challenges.


“The challenge for these 10, 000 farmers is the post-harvest handling of the commodity. You know that when the farmers harvest these products, if it not well handled as a flower it breaks down and comes with a lot of dirt and impurity,” he said, adding, “Hibiscus flower is a food ingredient in most of these countries that are being exported. For example in Mexico it is being used to produce a juice called Jamaica.”


While noting that the German Embassy can help Nigerian exporters in understanding the market requirement of Germany in particular and the European Union in general, stressed the need for institutional support for those involved in the hibiscus production value chain.



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